beyond the numbers
The everyday has to be fast and simple. Making a transfer to your mum should not be a wondrous journey of discovery. So we redesigned the digibank mobile app.
The redesigned ‘Digibank App’ - Our core banking application — Download here
“UX is both internal and external. In order to deliver good UX to customer, UX within the team is equally crucial. So we need to be well rounded, empathise and think from a different angle when designing and communicating with other stakeholders. Not everyone has the same brain as yours.”
Seventeen million peeks a month
‘Did I get my salary?’
‘Has my student loan payment gone through?’
It feels good to peek at your balance ‘just to make sure.’
Peek balance is one of our most popular features. But it wasn’t always so. In fact, in the beginning, no one liked it — our users or our stakeholders. But the user behaviour we had observed told a different story.
So we kept at it. And it worked out.
“Peek balance is a useful little design solution that nobody thought they wanted.”
Design Lead, Consumer Banking Group
A genius way to travel
What you need from a bank when you travel and what you need when you’re at home are two different things. Travel mode is like flight mode, but you don’t turn it off when you leave the plane.
We think Travel Mode is a rather genius way to travel. But don’t take our word for it. Try it.
The ‘Travel Mode’ feature was recently shipped as a part of our core banking app.
“Travel mode is one of our first initiatives towards intelligent banking — we want to evolve from utility to being more predictive and anticipatory”
Growing your money
Designing the new iWealth app was a bit like trying to redirect traffic in Jakarta on Christmas Eve—an overwhelming amount of information to take in and organise. We focused on navigation and language to make it easy for all of us non-bankers to find our way around.
We allow ourselves to be a little bit proud of the result.
The ‘Travel-mode’ feature was recently shipped as a part of our core banking app.
“We want iWealth to be more than just a trading platform. We want to give our users ideas, personalised research and insights, to create a whole ecosystem of experience. To do that, we need to deeply understand their habits, be in their shoes, be the trader ourselves”
Easier to get into investing
Investing can be scary. It has a lot of big words and small print. And what if you don’t want to start big?
We are not sure how to construct a diversified investing portfolio, or rebalance our holdings in response to economic trends. And we definitely are not ready to invest tens of thousands of dollars.
That's why digiPortfolio is for you and me.
“We did various exercises—like building Lego structures—to find out what investments mean to people. We eventually arrived at using plants as a metaphor to communicate investing with digiPortfolio. This was universal enough to be understood across cultures and flexible enough to be scaled across the different use cases.”
Taming a giant — that’s what it feels like. We have a complex product ecosystem spanning six countries, a large tech team and a dizzying array of financial services rules and regulations to deal with. If you can handle DBS Digital Design System, you can do anything.
Our design principles
Because ambiguity is the
enemy of good user experience.
Innovative and impactful products that people really
want and need.
Inject emotion to
go from transactional to magical
Because we humans are
emotional beings and money is an emotional topic.
An emotional bond with our customers.
Be upfront & transparent
Because it's the right thing to do.
Do the hard
work to make it
Because there is no silver bullet for simple. It’s all just
Experiences that feel effortless.
and pay attention to detail
Because our design is not what’s on Sketch. It’s what gets shipped.
Better products for our customers. Inspiration for other designers.